Posted on Tuesday, October 15, 2024
Don’t settle for traditional marketing – choose a bespoke approach and show your home the attention it deserves.
When you’re thinking about putting your home on the market, you’ll likely see and hear the majority of estate agents pushing to list the property as soon as possible. Besides, the sooner it’s on Rightmove (or other property sites), the quicker it will sell, right?
Well, that’s technically not true – or at least that’s the way we see things. At AshdownJones, we’re firm believers in bespoke marketing – personalised marketing and promotion for your home.
Unlike more traditional approaches to marketing a home, bespoke marketing often sparks further interest in your property, also attracting the right crowd of people – those looking for their forever home.
Following a bespoke marketing plan frequently allows buyers to get more for their home, allowing them to enjoy their hard work. For example, our bespoke marketing efforts helped one property sell for over £100k more than the asking price.
And while a bespoke approach typically takes more time to curate, it’s well worth the effort. It’s not a take-the-photos-and-you’re-done approach – it’s a showcase of your home in all its glory, designed to attract the right buyers who are willing to spend money to get what they want.
So, the remainder of this blog post will explain more about bespoke marketing – mainly what it is, why you need it and how to get started.
We’ve touched on this already, but let us explain in more detail.
While a typical approach to marketing a home would be to take pictures of each room, the garden and the exterior of the property, listing these on a site such as Rightmove, a bespoke approach offers a touch of luxury.
For example, we dress up and style your home to show off its best features. We bring our own props and accessories (and even fresh flowers) to really show off your home and what it has to offer. We also create a personalised brochure that showcases your home and its top quality to buyers.
Bespoke home marketing is all about creating an individual approach and plan for your home – it’s not a cookie-cutter template, and it’s certainly not a whack-it-online and hope-for-the-best approach. It’s much more about creating poetic descriptions, capturing beautiful lifestyle photography and showing prospective buyers what you have to offer – this is how we increase attention and drive interest to the listing of your home.
It’s a more hands-on approach which allows us to highlight the features of your property that we know buyers love. And what’s more, we know how to talk to your prospective buyer, creating copy that speaks to them directly. We drive the right attention to help you sell your home for the price you want.
Traditional estate agents typically include a small team of agents who handle the listing of your property.
At Richard Lowth & Company, we work with a team of experts in their respective crafts to showcase the true beauty of your home and what it has to offer. From specialist lifestyle photographers to copywriters and designers, it’s all about creating a story and sharing it with the world. Your home is more than bricks and mortar – we’ll show everyone that it’s more than that.
Our direct and personalised approach works, and we know it does. It’s why we’ve helped sell many homes that previously struggled to spark the interest of potential buyers. Our formula works, and many homeowners looking to sell have seen success with similar methods.
For most normal homes, listing your home on an estate agent’s website is the usual thing to do. You probably don’t think twice about it – after all, they are the experts.
But if you have a unique home, perhaps containing old Victorian architecture, a beautiful one-of-a-kind sitting room with a divine fireplace or a view looking over Lake Windermere, for example, the standard approach won’t do.
Bespoke home marketing paints your home in the best possible light – because that’s what it deserves. We want to showcase what the property can offer to buyers – it’s a lot more than four walls and a few windows.
Choosing a personalised approach designed exclusively for your home helps you sell the property for the price you want in a timeframe that’s better suited to you and your upcoming changes.
Choosing the bespoke route when marketing your home is more expensive than traditional listings. However, we’ve seen plenty of success when buyers ask us to help sell their home using our personalised methods. In fact, we sold one property in Troutbeck that had been on the market for over 3 years in just 10 days.
Typically, bespoke home marketing is best suited to homeowners with a unique or high-value property. That could mean stunning views over the Chesire countryside, a superior location, a beautiful building, and so on… bespoke marketing allows you to increase attention to your home and, in a lot of cases, get more money for your pride and joy.
Furthermore, if your home has been listed on the market for a few months, or even years, with little interest, then a bespoke approach could help you find success, just like the property we sold in Woodford.
Bespoke marketing is focused on your home and your home alone. At Richard Lowth & Company, that includes stunning lifestyle photography, home styling, poetic descriptions of your home, a stunning brochure for potential buyers and even a bespoke For Sale board.
